Fix This Crisis, 2022
Insight—The cost of living in the UK is higher than ever, yet the government have not increased Universal Credit and Benefits in accordance.
Solution—To apply direct parliamentary pressure, animated AdVans circled central London and digital billboards were put up in Westminster, demanding Liz Truss to act on the cost of living crisis.
The campaign – supported by 50 charities – displayed hard-hitting statistics of the situation, directing viewers to sign a 38Degrees petition that they could find, along with more information, at fixthiscrisis.com.
Produced while working with OPX Studio.
︎︎︎ Research, creative strategy, graphic design, idea generation
Various social media resonses: